School counselors are often asked to help students make life shaping decisions with incomplete maps. This session offers a different north star for postsecondary advising, one centered less on getting in and getting through and more on helping students make stronger bets after high school. Participants will explore why career launch, economic mobility, field of study, and labor market outcomes deserve much more attention and leave with practical ways to guide students and families with better questions, better signals, and a more honest decision making framework.